Privacy Policy

Last Updated: June 21, 2026

This Privacy Policy explains how information is collected, used, and shared when you visit henrymoton.com, submit information through a quiz, contact form, booking form, consultation request, landing page, advertisement, or related communication connected to Henry Moton’s mortgage-related services.

This website is operated and maintained by Cydeavor LLC as a website, marketing, and lead-generation service provider on behalf of Henry Moton, Loan Consultant, NMLS #179239.

Cydeavor LLC is an independent third-party website, marketing, and lead-generation service provider. Cydeavor LLC is not owned by, controlled by, employed by, or formally affiliated with New American Funding, LLC. Cydeavor LLC is not a mortgage lender, mortgage broker, loan originator, financial advisor, financial institution, credit repair company, real estate broker, tax advisor, or legal advisor.

When you submit information through this website, your information may be shared with Henry Moton and, where applicable, New American Funding, LLC, the mortgage company, lender, loan originator, or service provider responsible for responding to your request.

This Privacy Policy applies to information collected through this website and related communications. It does not replace the privacy policy, U.S. Financial Privacy Notice, cookie policy, state privacy notices, or other legal disclosures of New American Funding, LLC or any other mortgage lender, financial institution, third-party platform, or service provider that may also receive or process your information.

If your information is submitted to, received by, or processed by New American Funding in connection with a mortgage inquiry, consultation, quote, application, or loan-related service, New American Funding’s privacy policies, financial privacy notices, cookie policy, and other applicable legal disclosures may also apply.

Information We Collect

We may collect information you voluntarily provide when you use this website, submit a quiz, complete a contact form, request a consultation, book an appointment, respond to an advertisement, or communicate with us.

This may include:

• Name
• Email address
• Phone number
• City, state, or general location
• Homebuying or refinancing timeline
• Estimated price range or budget range
• General credit, income, down payment, or homebuying readiness information
• Quiz answers and form responses
• Appointment or consultation requests
• Communication preferences
• Any other information you choose to provide

We may also collect basic technical and usage information automatically, such as:

• IP address
• Browser type
• Device type
• Pages visited
• Time spent on the website
• Referral source
• Website interactions
• Advertising or analytics data
• Similar usage information

Do not submit Social Security numbers, bank account numbers, tax documents, pay stubs, credit reports, government ID documents, or other sensitive financial documents through this website unless you are redirected to a secure application portal provided by New American Funding, a licensed mortgage company, or another authorized financial institution.

How We Use Information

We may use information collected through this website to:

• Respond to your quiz submission, form submission, or request
• Help identify a possible next step in the homebuying or refinancing process
• Contact you about your request
• Schedule, confirm, or follow up about a consultation
• Send relevant follow-up messages, where permitted by law
• Improve the website, quiz, forms, advertising, and user experience
• Measure advertising and marketing performance
• Maintain records of consent, submissions, and communications
• Protect against fraud, misuse, spam, or unauthorized activity
• Comply with applicable legal, regulatory, compliance, or business obligations

This website may provide general mortgage-related information for educational and informational purposes. Information provided through this website, quiz, form, calculator, estimate, or communication is not a loan application, loan approval, pre-approval, underwriting decision, or commitment to lend.

Any mortgage option, approval, pre-approval, rate, payment estimate, loan amount, or financing decision is subject to a complete application, credit approval, income and asset verification, property review, program guidelines, underwriting review, and other applicable lending requirements.

How Information Is Shared

We may share information collected through this website with:

• Henry Moton, so he can respond to your request
• New American Funding, LLC, where applicable to your mortgage-related inquiry
• The mortgage company, lender, loan originator, or service provider associated with your request
• Cydeavor LLC, as the website, marketing, and lead-generation service provider
• Technology providers used to operate this website, including website hosting, CRM, form, email, SMS, calendar, analytics, advertising, and automation platforms
• Service providers who help process, store, analyze, transmit, or manage information
• Legal, regulatory, compliance, or governmental parties when required or permitted by law
• Other parties with your consent or as otherwise disclosed at the time information is collected

We do not sell your personal information in exchange for money.

However, some advertising, analytics, cookie, pixel, or tracking technologies may use information in ways that may be considered “sharing,” “targeted advertising,” or similar activity under certain privacy laws.

We do not sell, rent, or share mobile phone numbers or text messaging consent information with third parties or affiliates for their own marketing or promotional purposes. Mobile information may be shared with service providers only as necessary to deliver communications you requested or consented to receive.

Calls, Texts, and Emails

If you provide your phone number or email address, you may be contacted about your quiz submission, form submission, consultation request, mortgage inquiry, homebuying questions, refinancing questions, or related services.

Marketing calls, text messages, emails, prerecorded messages, artificial voice messages, or automated communications will only be sent where permitted by law and based on the consent language presented at the time you submit your information.

Consent is not required as a condition of obtaining a loan, purchasing services, or submitting a request.

You may opt out of text messages by replying STOP, CANCEL, END, or UNSUBSCRIBE, or by contacting us using the information below.

You may opt out of emails by using the unsubscribe link, if available, or by contacting us.

Opt-out requests will be honored as required by applicable law. Message and data rates may apply.

Cookies and Tracking Technologies

This website may use cookies, pixels, analytics tools, advertising tools, and similar technologies to:

• Understand website visitor activity
• Improve website performance
• Measure advertising effectiveness
• Support follow-up marketing
• Analyze traffic sources
• Improve user experience
• Help prevent spam, fraud, or misuse

These tools may collect information such as device type, browser type, IP address, pages visited, referral source, actions taken on the website, and similar usage information.

This website may use tools provided by third parties such as analytics platforms, advertising platforms, website hosting providers, CRM platforms, form tools, calendar tools, and similar service providers.

You may be able to manage or limit cookies and tracking through your browser settings, device settings, advertising platform settings, privacy controls, or any cookie settings made available on this website.

Disabling cookies may affect how certain website features function.

Advertising and Retargeting

This website may use advertising platforms, pixels, or similar technologies to measure ad performance, understand how visitors interact with the website, and show relevant advertising to people who have visited the website or interacted with related content.

Depending on your location, some of these activities may be considered targeted advertising, sharing, or similar activity under applicable privacy laws.

You may be able to limit ad personalization through your browser, device, or platform privacy settings.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information collected through this website.

However, no website, platform, transmission method, or storage system can be guaranteed to be completely secure. You should avoid sending sensitive financial documents or highly sensitive personal information through unsecured forms, emails, or messages.

Data Retention

We keep personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including:

• Responding to requests
• Maintaining business records
• Documenting consent
• Supporting communications
• Improving website and marketing performance
• Complying with legal, regulatory, or business obligations
• Resolving disputes
• Protecting against fraud, misuse, or unauthorized activity

Certain information may be retained longer when required or permitted by law, regulation, compliance obligations, lender requirements, or legitimate business needs.

Your Choices

You may request to access, update, correct, or delete personal information you submitted through this website by contacting us using the information below.

Certain information may need to be retained for legal, compliance, security, fraud prevention, dispute resolution, or recordkeeping purposes.

You may also opt out of marketing communications as described in this Privacy Policy.

If your information has been submitted to or processed by New American Funding, LLC or another mortgage company, lender, financial institution, or third-party service provider, you may need to contact that party directly to exercise privacy choices related to information they maintain.

Third-Party Websites and Services

This website may link to or integrate with third-party websites, booking tools, mortgage applications, lender portals, CRM systems, social media platforms, payment tools, analytics platforms, advertising platforms, or other services.

We are not responsible for the privacy practices, content, security, or policies of third-party websites or platforms. You should review the privacy policies and terms of any third-party website or service before submitting information.

Children’s Privacy

This website is intended for adults and is not directed to children under 13.

We do not knowingly collect personal information from children under 13. If we learn that information has been collected from a child under 13, we will take reasonable steps to delete it.

Equal Housing Opportunity

Mortgage-related services are subject to applicable fair lending and equal housing laws.

Information submitted through this website will not be used to discriminate on the basis of race, color, religion, national origin, sex, marital status, age, disability, familial status, receipt of public assistance, or any other protected status under applicable law.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time. When we update it, we will revise the “Last Updated” date above.

Your continued use of this website after an updated Privacy Policy is posted means you acknowledge the updated policy.

Contact Us

For questions about this Privacy Policy or how information submitted through this website is handled, contact:

Cydeavor LLC

PO Box 95

Ninety Six, SC 29666

Email: hello@cydeavor.com

For questions about mortgage services, loan options, licensing, application status, or New American Funding’s privacy practices, contact:

Henry Moton

Loan Consultant

NMLS #179239

Email: henry.moton@nafinc.com

Phone: 703-850-3146

Equal Housing Lender | NMLS #6606

Henry Moton, Loan Consultant NMLS #179239